Pepsi Nitro
Upside Down Launch
As a new product, Nitro Pepsi required some specific product education. The nitrogen-infused canned beverage must be flipped completely upside down when poured for the bubbles to activate properly. Using an animated GIF combined with clear and smart timed instructions, we produced an out-of-the-box execution that turned a simple product email completely on its head.
CANADA
33 Bloor St E 12th Floor
Toronto, ON M4W 3H1
GERMANY
Bernhard-Nocht-Straße 113
20359 Hamburg
UNITED STATES
220 E 42nd St
New York, NY 10017
UNITED KINGDOM
Floor 4, Bankside 3, 90-100 Southwark Street London, SE1 0SW
NEW ZEALAND
Level 4, 119 Great North Rd
Tāmaki Makaurau, 1021, Aotearoa