McDonald’s Canada
Deal your Destiny
We leveraged the power of choice to increase consumption by creating a connected experience using gamification and personalization to establish an emotional connection with the offers for a more social-forward experience. Every action we take manifests into extraordinary moments and experiences. What if we could manifest something delicious? With Deal your Destiny, My McD's users got to decide the destiny of breakfast.
CANADA
33 Bloor St E 12th Floor
Toronto, ON M4W 3H1
GERMANY
Bernhard-Nocht-Straße 113
20359 Hamburg
UNITED STATES
220 E 42nd St
New York, NY 10017
UNITED KINGDOM
Floor 4, Bankside 3, 90-100 Southwark Street London, SE1 0SW
NEW ZEALAND
Level 4, 119 Great North Rd
Tāmaki Makaurau, 1021, Aotearoa